Selling Online
The internet has revolutionized the way people buy and sell used cars: over 20 million
auto buyers are online every month.
Sites like eBay Motors, Cars.com and Auto Trader see an enormous amount of traffic
every day, and without proper care your car's listing can get lost in the shuffle.
So, what are the most important things to do in order to make sure your car gets
noticed?
A Picture is worth a thousand words
Photos taken of your car in the right light and from recommended angles can improve
response by 150% or more. And we don't have to remind you to wash and detail it
before you take those pictures because you already knew that, right?
"Or Best Offer"
When your description states that the asking price is "OBO (Or Best Offer)", you
expand the range of buyers who will express interest by persuading buyers to call
or email you if the price is close enough to their budget to talk it over. Now you'll
have the opportunity to justify the price and negotiate the sale.
Keep it realistic
If you're using an auction-based system like eBay Motors, a common mistake is setting
the auto auction reserve too high, unnecessarily pricing your car out of range of
prospective buyers at the beginning of the process. Before you select your reserve
price, check KBB.com and other similar resources to get an accurate read on how
much cars like yours are selling for.
Show some love
The better you describe the car is, and the more professional the advertisement
looks, the more likely you are to attract serious buyers.
Listing lots of information in your ad shows you pay attention to detail and have
nothing to hide. It also helps to please the enthusiasts who want to know EVERYTHING
(And yes, they will ask everything!)