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12.14.2007

eBay Motors Updates for Buyers

What is it about change that just freaks everyone out? eBay is no longer just an auction site where buyers and sellers can meet across the miles and haggle in a gigantic garage sale. It is a venue that has more similarities to a clubhouse where loyalties get struck in stone and emotions can run high. Every time there is a change made in the site, you would think that someone walked in the house with a disrespectful machete swinging.

The new eBay Motors look and feel (aka, M2 in eBay-speak) is no different. In an attempt to bring in more buyers and make their user experience easier, the developers at eBay have raised the ire of the old school members.

What the angry protesters do not mention are the cool things that have been added to the new site that will help them get more eyeballs to their auctions. Being able to jump right in and begin browsing inventory by type or model and then drill down to that perfect ride is intuitive and interesting!

Probably the best of the additions is a salute to the competitor Craigslist. In the old eBay Motors, it was a pain to wade through the endless stream of over-priced dealer offerings to find the little gems from private party sellers. Now, while browsing, you can set the search to show Dealers or Private Sellers. Buying For Sale By Owner actually stretches your dollars to get more of a car for less than the retail prices of dealers. Training sellers to use this feature will be the challenge however, because there is still an option for “Unspecified” that will not help the buyers at all.

Of course, there are some hiccups in the brand new system which I would imagine the eBay folks refer to as undocumented features instead of bugs but those will slowly get ironed out. There is just some downright odd “marketing speak” –isms. For example, there is no longer a completed auction search because someone thought it was clever to call it “Just Sold listings” whether they sold or not.

Despite it detractors, I prefer poking around the new eBay Motors to going into any of the other major online car sites. Between the guides, reviews, statistics and the inventory, M2 has become a portal to the world of vehicles that is easier to get lost in than YouTube on a rainy day.

Test drive the new eBay Motors.

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