MSRP, Sticker Price and Real Costs

Dear Miss Mota Mouth,

I just bought my first new car (my dream car!) from a dealer and there are some things that I guess I just didn’t ask in advance. I was wondering what the difference between sticker price and final out of pocket cost is? How do you estimate how much you will really pay? Now I am wondering if I really got a good deal?

Susie G, Colorado Springs, CO

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Dear Confused,

Welcome to the table post negotiation and signing on many, many dotted lines. Don’t beat yourself up! You may have still done yourself proud without even realizing it!

MSRP: Called the Monroney or window sticker, this is required by law and indicates the manufacturers suggested price including the base price with factory warranty, standard equipment, transportation costs, engine specifications, estimated fuel economy and can only be removed by the purchaser. Sometimes erroneously referred to as Mostly Suckers Really Pay, it is not always the case that you shouldn’t pay full sticker price. There are exceptions!

In the case of recent “hot” cars such as the first released new Mini Cooper, demand will keep sticker price right on the money. Cars are emotional purchases and demand from drivers needing to have the latest and greatest can temporarily maintain MSRP as the going rate for many months. Waiting until a car isn’t as “hot” can save quite a chunk of change. A new, not “hot” car can generally be had for 7-22% below MSRP.

When financing, it is important that you never negotiate according to what you would like your monthly payments to be. In fact, don’t even mention that you will be financing until you negotiate to a price that you feel comfortable with based on research done prior to walking onto a car lot.

Your final out of pocket pain will be the final price plus sales tax, title transfer fees and the interest on your loan spread over the number of months that you chose. All of them are unavoidable and part of the process.

Don’t stress! Enjoy your new ride and keep in mind that research is always key!

Confidently,
M

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